Keep the cloud affordable with these tips

Small- and medium-sized businesses globally are adopting cloud technologies. However, there are hidden costs that some business owners might not be aware of. They might not seem like much at first, but those costs could eventually snowball. Follow these five tips to keep the cloud from breaking the bank:
No standalones
Cloud services come in various shapes and sizes, many of which are standalone platforms with rates that increase over time.

Is Hardware-as-a-Service worth it?

Hardware-as-a-Service (HaaS) is not a new concept. Similar to Software-as-a-Service (SaaS), where you pay a monthly fee to a service provider in order to use a piece of software, HaaS lets you do the same to use state-of-the-art hardware. But what benefits does it offer your business?

Big savings
For SMBs, cash flow is a crucial matter.

Move over IE, Hello Microsoft Edge!

Not all Windows users are fans of Internet Explorer, and not all Mac users are crazy about Safari. But there's good news for Windows users: Windows 10 replaces IE with a brand new browser, Microsoft Edge. Here is a list of the key features you shouldn’t miss out on:

Import favorites
You can easily import the list of websites you've marked as favorites from any web browser to Microsoft Edge.

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Why SMBs should use Google Posts

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly:

What they can do
Google Posts basically allow users to communicate directly in the search results.

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.