Grabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.

Need a website that'll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.
1. Optimize your website for mobile devices
More people are now surfing the web on the go via smartphones, tablets, and laptops.

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates.