Over 92% of internet users turn to Google when they need to search something online. The high demand drives Google to constantly strive to improve functionality and its users’ search experience. To that end, Google decided to make mobile search its top priority.

Many businesses struggle to get their name into the top ten search results in order to greatly increase traffic to their website or have a better image to potential clients. Those who are successful invest a lot of time and money in SEO and other inbound marketing to gain this prestige and online presence for their brand.

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly:

What they can do
Google Posts basically allow users to communicate directly in the search results.

Google has recently made changes to its personal information policy, including a major one for the healthcare industry. The search giant has begun removing private medical records from its search results, preventing cybercriminals from taking advantage of these resources that were previously available after only a few keystrokes.

Formerly known as Springboard, Google Cloud Search is the newest tool available to business customers that allow users to search across G Suite products such as Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It’s been described as something like Google Now exclusively for enterprise workers.

When it comes to using the internet, specifically to search for businesses, information, or specific websites, Google is second to none. This powerhouse in the online community has recently made changes to its search feature and has now become mobile-first.

It’s undeniable that we hide skeletons in our closets, your search engine history included. Users might not know this, but Google keeps a full record on EVERY search you have ever made, removed searches as well. If you thought you deleted all your secret searches, think again.

The odds of locating a needle in a haystack is almost zero, whereas the odds of finding the right match on Google Search are slightly better. We live in a world that encourages us to work at the speed of light, but we have so much information at our fingertips.

Looking for an important file or message among endless emails in your inbox is no fun, especially if you need it right before a meeting starts. You’ve tried using the basic search box at the top of Gmail and found out that it didn’t help either. Don’t worry, we’ve rounded up 6 search operators that will help you sort through your inbox to get what you need in a jiffy.